Alldrain signs the Entrepreneurs' Agreement 2030: the Netherlands deserves better
100+ companies and 5 political parties are getting to work on strengthening the future earning capacity of the Netherlands. They are signing the Entrepreneurs’ Agreement 2030 (Ondernemersakkoord 2030), an initiative of the sustainable entrepreneurship platform Future Up. Companies such as Signify, bol and De Keukengroep are committing to concrete measures to preserve raw materials, strengthen nature and ensure a level playing field. The agreement also carries the signatures of political parties such as D66, PRO and ChristenUnie, who will be championing economic rules of the game that strengthen sustainable entrepreneurship.
Building the economy of the future
Our Future Up membership and the signing of this agreement underline that, for us, sustainability is not just a label but a concrete, everyday commitment to people, the environment and society.
Greater impact in sustainable entrepreneurship, together
Alldrain has been part of this network since November 2025. For us, this partnership fits perfectly with our vision of contributing to healthy, clean and safe soil. The membership strengthens our green ambitions: from the development of the Verdiflex range and our partnership with Green Legacy to contributing to biodiversity on our business site. By being part of Future Up, we can also make our voice heard to politicians and policymakers on the subject of sustainable entrepreneurship.
Future Up
Future Up helps companies to grow sustainably and stay competitive in a changing economy. Through its corporate network, the sustainable entrepreneurship platform represents around twenty percent of GDP. By means of programmes, collaborations and public affairs, Future Up works towards a level playing field and visible impact. The goal: to make sustainable entrepreneurship the norm – in the market and in policy.